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The Best Strategies for Building a Sustainable Business Beyond Social Media

In this episode of the Dream It Do It podcast, I had the pleasure of chatting with Julie Wenzel, the amazing creator of the Being Better Everyday podcast. Julie is an expert in branding, web design, SEO, and Pinterest marketing, and she shared so many valuable insights about personal growth and entrepreneurship. We talked about why long-form content and email marketing are key to building a sustainable business and how leveraging AI can boost efficiency.

Julie also shared her tips for maintaining consistent branding and managing the tricky balance of running a side business while working a full-time job. Throughout our conversation, we kept coming back to two themes: the power of lifelong learning and the importance of finding community support to help you reach your goals. If you’re on your own entrepreneurial journey, this episode is packed with inspiration and actionable advice!

Links From This Episode: 

Join the all new Dream It Do It Wellness here! – https://dream-it-do-it-wellness.circle.so/checkout/dream-it-do-it-wellness

Follow Molly on Instagram 

https://www.instagram.com/molly.asplin/?hl=en

Julie’s Freebie Website Planning Document 

https://www.bypwdesigns.com/business-planning-workbook

Julie’s Website 

https://www.bypwdesigns.com

Follow Julie on Instagram 

https://www.instagram.com/julie.pwdesigns

Talking Points:

5:59 Family and Business juggles
Julie opens up about her journey as a corporate mom, balancing a full-time job while building her side business. She’s proof you can juggle both and still grow.

7:56 Long-Form Content Magic
Julie explains why long-form content, like blog posts or guides, is more impactful than quick social media posts. Plus, she shares how using the right keywords helps your content stay visible and relevant.

13:16 Why I Love Email Lists
I share how growing an email list has been a game-changer for my business. Unlike social media, it gives me more stability and direct access to my audience.

16:05 Freebies That Work
Julie dives into why offering valuable, problem-solving freebies is a must for growing your email list and engaging potential clients. It’s all about giving before asking.

21:58 AI for the Win
Julie shows how she saved time and energy by using ChatGPT to create a 15-email series from her Pinterest guide. It’s such a smart way to work efficiently!

23:32 Branding Made Simple
Julie shares her DIY branding tips, like using Pinterest for inspiration and tools to make sure your colors and fonts are consistent across everything you do.

28:13 Finding Balance
Julie opens up about managing her side hustle alongside her corporate job. She explains how it’s given her personal growth, financial freedom, and a creative outlet outside of work.

Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out! Until next time, 
Molly Asplin

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