In this episode, I’m chatting about the power of free communities in building trust and connections for businesses. Free communities can be a great way to get feedback and expand your network. I’m offering up insights on how to actively engage with community members, provide genuine value, and gather feedback. These communities can play a big part in not only the growth of your business, but how you grow as a leader as well.
Talking Points:
01:22 Feedback and Value
I’ve found that utilizing free communities to get honest feedback is an invaluable step in this process. I have some personal examples of free communities that I’ve created and managed, such as book clubs and health challenges. These have been instrumental in engaging with my audience and collecting valuable feedback.
04:39 Interactions and Incentives
There’s immense value in learning from the interactions within free communities. It’s about gathering feedback that can help you refine and improve your business ideas and offerings. I have five effective strategies for leading and nurturing the growth of free communities, covering various incentives and engagement strategies that have worked well for me.
19:34 Engagement and Participation
It’s important to be actively present and engage with your community members. It’s about acknowledging their participation to deepen trust and foster a genuine connection. I’m talking about how to message and invite the most engaged participants for potential offers or services. This is leveraging the trust and value that you’ve already built within the free community.
21:39 Personalization and Connections
You can use the free community as a platform to initiate more personalized one-on-one conversations. They can be leveraged for ongoing engagement, themed events, and as a funnel for future paid services. You can confidently invite participants to join paid groups or services. This is based on the level of trust and connection you’ve established within the free community.
Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out! Until next time,
Molly Asplin
