In this episode of the Dream It Do It podcast, I’m joined by Holly Haynes, who talks about her inspiring transition from a corporate career to entrepreneurship. She shares how a speaker during her MBA program sparked the idea that eventually led her to leave her corporate job and start her own business. Holly opens up about her struggles with launching a course, how she pivoted to a mastermind model, and the creation of her Crush the Rush community.
Links From This Episode:
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Holly’s CEO Week Free 5-Day Challenge
https://www.hollymariehaynes.com/ceoweek
Holly’s Ditch The Social Drama Podcast Playlist Series Freebie
https://www.hollymariehaynes.com/social
Book Holly to Speak at Your Next Event
https://www.hollymariehaynes.com/press
Holly’s Website
https://www.hollymariehaynes.com
Talking Points:
5:17 Meet Holly Haynes
Holly shares her journey from corporate professional to entrepreneur, reflecting on how motherhood, particularly raising twins, inspired her to pursue a different career path.
9:38 Early Struggles and Pivots
Holly talks about her initial challenges in business, the limitations of her first course offering, and how she transitioned to a successful mastermind model.
12:43 Pricing and Community Building
Holly discusses the mindset shifts around pricing her services and the value exchange involved. She also shares how she built the Crush the Rush community to serve diverse client needs with flexible offerings.
16:49 Antisocial Marketing and Content Strategy
Holly introduces her “antisocial strategy,” focusing on marketing beyond social media. She highlights the importance of repurposing content across platforms and creating a stable home base, such as a blog or podcast, for visibility.
22:01 Building a Flexible Business Model
Holly emphasizes creating a business that aligns with personal priorities, like family flexibility and vacations, by setting intentional boundaries and planning around life goals.
24:12 Transitioning from Corporate Life
Holly reflects on the mindset shifts and challenges she faced moving from corporate to entrepreneurship, including navigating new realities and adapting to a self-driven business.
28:57 Encouragement for the New Year
Holly shares tips for making meaningful changes, like setting quarterly goals instead of resolutions, and where listeners can find her resources to stay inspired.
Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out! Until next time,
Molly Asplin
