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Building an Intentional Brand with Molly Asplin

In this episode, I’m talking about the importance of building an intentional brand online, and how to create impact to serve your audience. As a guide or mentor, it’s important to focus on solving your audience’s problems rather than just sharing random information. Get purposeful with what you post and encourage your listeners to make their own content service-oriented. Step out of your comfort zone in social media marketing to make a big difference to the people around you.

Talking Points:

01:06 Intentional Branding 

Here, I’m talking about the difference between a personal brand and an intentional brand, and why it’s important to position yourself as a guide. A content coach can really help you gain clarity on what to post, who you want to serve, and how to solve their problems. It’s like having a guide to navigate the content creation process!

06:23 The BES Strategy

Next up, we have the BES strategy, which stands for Brand Awareness, Engagement, and Sales. This strategy helps you create purposeful and audience-focused content that really resonates with your target audience. When it comes to brand awareness, it’s all about using inclusive language and focusing on your audience’s needs and experiences. It’s not about self-promotion, but rather making your audience feel seen and understood.

11:49 Engagement & Sales Content 

Engagement content is important to shift your approach and focus on starting conversations and creating content that truly connects with your target audience. Engagement is key! So is sales content. It’s not something to shy away from! In fact, it’s important to communicate your offerings and solutions to your audience. Testimonials, case studies, and call-to-action prompts can really help drive those sales.

19:05 The Strategy 

Up your social media game to have a wide variety of people to reach out to. Know your target audience and their needs in order to offer solutions based on your own experiences. Provide value to make a difference! Build an intentional brand that not only serves others, but also creates a positive impact and income. 

*Team Beachbody® does not guarantee any level of success or income from the Team Beachbody Coach Opportunity. Each Coach’s income depends on his or her own efforts, diligence, and skill. See our Statement of Independent Coach Earnings for the most recent information on the actual incomes of all our Coaches.

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Molly Asplin

Molly Asplin

I founded Team Hustle With Heart, which is a powerhouse of dynamic women who are driven and committed. We value relationships, community, and believe in collaboration over competition. We are here to bring good to the world, make a difference, and dream bigger together.

I am married to my husband, Steve, and we have 3 littles. We love being outside, staying active together, and traveling as much as we can! I look forward to getting to know you better and want to thank you for being here – I am so grateful to do what I do everyday!

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