In this episode, I emphasize the importance of listening in sales and personal interactions, arguing that understanding and addressing others’ needs is more crucial than simply promoting products. I also discuss effective communication strategies, such as asking open-ended questions and seeking permission to share more, to build trust and better engage with potential clients.
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Talking Points:
06:07 The Role of Listening in Sales
I introduce listening as the key quality for effective selling and truly helping others.
12:02 Asking for Permission to Invite
I introduce the concept of asking for permission before inviting someone to learn more about a service.
15:41 Effective Questioning Techniques
I share the importance of asking open-ended questions to better understand clients’ needs.
20:56 Listening for Pain Points
I stress the importance of listening to understand clients’ needs before making recommendations.
22:08 Personal Example: The Listening Gap
I share a personal experience with a coach who failed to address my specific needs, highlighting the gap in listening.
25:04 Utilizing Social Media
I explain how consistent social media posting helps me identify audience needs and generate valuable conversations.
26:49 Creating Content from Listening- Building a Listening Bank
I share how I developed content based on my audience’s struggles and feedback, which enhanced engagement.
32:03 Effective Communication in Sales- The Long Game
I describe the importance of asking open-ended questions during sales calls to better understand potential clients.
Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out! Until next time,
Molly Asplin
