In this podcast episode, I provide a framework for new business owners on social media content, focusing on passion, experience, and offers. Through personal experience and client examples, I aim to inspire and guide you in your entrepreneurial journey.
Links From This Episode:
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Talking Points:
06:07 Content Strategy for New Business Owners
I address common questions from new business owners about social media content creation.
07:08 Three Content Buckets Framework
I introduce a framework for social media posts: passion, experience, and offers.
08:05 Exploring Passion in Content
I emphasize the importance of sharing what you are passionate about in your business content.
09:09 Examples of Passion in Action
I share personal anecdotes and client examples to illustrate how passion can drive content.
10:17 Experience as a Content Pillar
I discuss the significance of personal experience in shaping content and connecting with audiences.
15:03 Defining Your Offer
I explain how to identify and communicate what you are offering to solve clients’ problems.
16:32 Aligning Content with Offers
I stress the need for content to align with your offers to avoid confusion for potential clients.
19:02 Using Personal Stories in Marketing
I highlight the effectiveness of storytelling in connecting with audiences and illustrating problems.
22:27 Understanding Your Ideal Client
I emphasize the importance of listening to your audience to create effective content.
23:30 Content Ideas for Engagement
I share examples of relatable content that resonates with specific audiences, encouraging practice and experimentation.
25:43 Positioning as a Leader
I explain the necessity of presenting yourself as a leader rather than just a relatable figure in content creation.
27:51 Email Collection Strategies
I discuss methods for collecting emails to build a connection with potential clients and automate processes.
28:51 Engaging Content Tips
I advise on creating engaging and relatable content without being preachy, fostering a two-way conversation.
30:00 The Importance of Posting Regularly, Do’s and Don’ts
I stress the need for consistent posting to gain experience and understand what content resonates with the audience.
Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out! Until next time,
Molly Asplin
