Are you tired of feeling like your business is running your life, not the other way around? You’re not alone. In this episode of “Dream It Do It” with host Molly and special guest Ally Caffrey (CEO of Master Your Maternity Leave), we talk about why and how you can shift away from the hustle-driven, burnout-prone model of entrepreneurship to one that aligns with your life and values—especially if you’re a mom, but relevant for anyone wanting more freedom.
If you’ve ever found yourself thinking, “I created this business for freedom—so why does it feel like it’s running me?” — this episode is for you.
I’m so excited to welcome back my friend and systems expert Aly Caffrey, a mom, business owner, and true visionary when it comes to helping women create sustainable businesses that actually support the life they want—without the burnout.
This conversation is full of lightbulb moments and practical wisdom, especially if you’re in a season of wanting to simplify your systems, work smarter, and reconnect with your “why.”
The Difference Between Need and Desire: “And then when you really pause for, like, a hot second and you’re and you’re asking yourself, like, do I need this or do I desire this? And I think desire is really important because desire to me is like a whole body, a whole experience, like, really sitting with it and being like, would I change my entire life around to get this thing or to achieve this thing? Or do I just, like, desire this as part of my life or part of my day?” ~ Aly
In this episode, we chat about:
- Aly’s turning point in balancing motherhood and entrepreneurship
- What it really looks like to unlearn hustle culture
- The 4 essential business systems that create flow and freedom
- How to truly plan for time off—whether it’s a vacation, sabbatical, or maternity leave
- Letting go of revenue obsession and focusing on what really matters most
Whether you’re a mompreneur, service-based business owner, or creative entrepreneur, you’ll walk away from this episode feeling grounded, inspired, and equipped to create a business that works for you—not the other way around.
Looking for more support?
Expecting a baby and wondering how you’ll keep your business running while you step away? Alyson Caffrey is the ultimate pro on how to simplify and streamline your business, so that you can take a true maternity leave—without sacrificing momentum or income.
Aly’s Master Maternity Leave course is the go-to resource for entrepreneurial moms who want to create true flexibility and presence during their leave while knowing their business is still supported behind the scenes.
Enroll HERE
This is my referral link—I may earn a small commission if you purchase, at no extra cost to you.
This is a resource I wish every expecting business owner had in her toolkit. Don’t just “wing it”—instead, prepare with confidence for so much more ease, flow, and presence.
Dream It Do It Membership
And if you’re craving ongoing encouragement and structure while you simplify and grow your business with more intention, come join us in the Dream It, Do It Membership. It’s where we turn clarity into action, and action into aligned momentum—together.
Inside, you’ll get:
- Weekly wellness + mindset themes to keep you grounded
- Simple meal plans + daily routines that support your busy life
- High-performance coaching to help you stay focused on what actually matters this season
Whether you’re a career-driven mom or a business owner wearing all the hats, you don’t have to figure this out alone. Let’s build a summer that supports both your goals and your family.
My approach is designed for women with packed schedules.
Dream It Do It Memberhship
I’ll do the work of bringing the like-minded women together, you do the work of showing up and learning, simplifying your routine, and getting consistent results.
